Description: Consumer refusal to purchase certain goods or a certain class of goods.
SHARP TACTIC ID: 71
CATEGORIES: Act of Omission, Noncooperation, Economic Noncooperation, Actions by Consumers
Example: "Boycott South African Goods"
At the early development of the anti-apartheid movement across the world, activist Albert Lutuli started the consumer “Boycott Movement.” The Boycott Movement sat at the heart of the anti-apartheid movement for over 35 years, providing a means of easy membership into the movement for middle and upper class Americans and Western Europeans. The anti-apartheid movement regularly updated its list of goods produced using South African apartheid labor, providing leaflets around supermarkets. As a result of the campaign, a 1986 poll found that 27% of Britons participated in the apartheid boycotts.
Example: Organizing a Boycott