In 2011 the slogan “we are the 99%” became the calling card for the Occupy Wall Street protesters and raised to international and cultural status. The OWS protests were predicated on the idea that as one percent of the population accumulated wealth and benefits, the rest were struggling with everything from healthcare to mortgages. To this day the slogan “we are the 99%” holds power and is used as a slogan by the majority.

Actor Bobby Lytes wore a jacket with the logo “Make America Gay Again” to the 2018 MTV Video Music Awards. Printed in large block letters on the back of the jacket, the logo was clearly visible from a distance and to all the photographers on the red carpet. The slogan, a play off of President Trump’s campaign slogan, “Make America Great Again,” therefore makes a political statement without Lytes having to say anything. By displaying the alternative logo at a popular, televised event, Lytes brought attention to an underrepresented group.